Website Navigation Testing with Centralis
Centralis’ custom website navigation testing will make your site easier for users.
- Sr. Vice President & Director of Product Management, Communications Company
Website Navigation Testing from Centralis is a service, not a platform.
Our expert team of UX researchers will craft a personalized plan that works for you. Our full-service approach to tree testing includes:
Scientific Rigor
Our years of research experience inform an intense and thorough analytical process, helping us uncover trends that our clients may not discover on their own.
Advanced Tools
We use an online tool to facilitate testing and analyze the resulting quantitative data, often in conjunction with qualitative data gathered from moderated tests.
Comparative Insight
We recommend testing more than one navigation structure at a time so that we can determine which one is better, and why.
Clear Direction
After analysis, we give you actionable recommendations to ensure that users can accomplish key tasks quickly and easily.
Website Navigation Testing with Centralis answers your key questions:
Where do people seek out information on a given topic?
Which navigation categories are performing well? Poorly?
How quickly can people find information on our site?
Why aren’t people visiting a specific site area?
Do users understand the terms we use in our navigation?
Is our proposed new structure an improvement over what we have today?
We Work With Companies You Know
- Market Research Manager, Consumer Electronics Company
FAQs about Website Navigation Testing
When should we test our website navigation?
Navigation testing is useful whenever you have questions about the ability of users to find information and complete processes on your site. Navigation can be tested before your define your information architecture, at the prototype stage, or on live websites.
How quickly can I get results?
We work with each client to set a realistic timeline depending on their research questions. Although timelines can range from 2-8+ weeks, our average time from project kickoff to delivery of a final report is about 6 weeks.
How is navigation testing data analyzed?
We conduct a holistic analysis of the information architecture tested, evaluating not just how users performed but also the overall quality of the tree. If certain categories attract more wrong answers, we note that extra noise in assessing the success of the structure.
How many participants is “enough”?
It depends on the format; for unmoderated testing, anywhere from 30 to 500+ people will provide sufficient data. We often recommend combining moderated (typically 8-12 participants) and unmoderated testing, so you can reach a large sample size while still obtaining qualitative context.
More questions about website navigation testing?
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Website Navigation Testing in Action
Case Study: Forest for the Trees
UnitedHealthcare knew that users were struggling to locate content on their website. The team had several ideas about how they could better structure the site, but they needed guidance for determining which option would best serve their users.
As a full-service website navigation testing company, we offer:
The learnings and insights drove millions in sales pipeline for us."
- Product Manager, Leading B2B e-Learning Company
