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Leverage our expert insight to enhance your user experience.
Expert evaluations are an efficient way to identify roadblocks and feature gaps in your website or service. Whether you need an answer to a specific question or a holistic analysis, our team is ready to help you determine the best path forward. We use a combination of cognitive walkthroughs and benchmarking against standards to make informed recommendations on how you can improve your site to meet your business goals.
We help answer questions like:
Does our site have any common user pain points?
What elements should we focus on in our redesign?
What small changes would have the biggest impact?
How can we track improvement over time?
Why are users abandoning our process at a certain point?
In what ways does our product’s user experience excel?
What can I expect from an expert evaluation with Centralis?
We’ve spent thousands of hours finding and fixing usability problems for all types of products, and we will tailor our evaluation process to your specific needs.
High Standards
Our extensive project experience and internal design standards inform our evaluations. We ensure that you’ll come away knowing how to excel.
Close Collaboration
We are committed to advancing your business goals and will work with you ensure our evaluation targets your business priorities.
Practical Expertise
All our team members have advanced degrees in psychology/human-computer interaction and/or years of experience diagnosing usability issues.
Quick Turnaround
Because of the flexible nature of our evaluation process, we can analyze quickly and send you recommendations in as little as 1-2 weeks.
It really reinforces the issues we need to address."
- Centralis Client
FAQs about Expert Evaluations
How is an expert evaluation different from usability testing?
Expert evaluations involve cognitive walkthroughs and an assessment of the site’s design relative to interface standards. They don’t require testing sessions with actual users. This process is generally quicker and more cost-effective, but if you’re looking for in-depth user feedback, check out our usability testing offering.
How long do expert evaluations take?
Typically, our evaluations take anywhere from one to three weeks, depending on the scope. We provide a range of reporting options, from topline to detailed, to ensure that you can get the information you need when you need it.
How will you evaluate my interface?
We’ll assess your website using our design standards, which cover aspects such as content, page layout, information architecture, and more. These standards are grounded in over twenty years of user research across a wide range of industries, and we apply them while completing cognitive walkthroughs to uncover roadblocks in your product.
Why should we trust what you have to say?
Great question! Unlike many other design agencies, we specialize 100% in user experience, meaning we have over two decades of intensive user research experience at your disposal. We’re focused on you and your users, and our highly educated and experienced team is ready to help your website be the best it can.
More questions about expert evaluations?
Expert Evaluation in Action
Case Study: Scoring New Customers
Fanatics, the official retailer for sports leagues like the NBA and MLB, sought Centralis’ help in evaluating the user experience of their online shopping process. Specifically, they needed to improve customer conversion by identifying current weaknesses and areas of opportunity.
Why Centralis
We have over 20 years of experience and the numbers to prove it:
- Sr. Vice President, Site Experience, Fanatics