We choose the best methods for understanding your customers and uncovering the insights you need to exceed their expectations.

 
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User Interviews

Inspire innovation by listening as your customers reveal unmet needs and desires. 

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Journey Mapping 

Visualize users’ processes to identify pain points and uncover opportunities.  

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Contextual Inquiry

Go where your users are to see how your product fits into their lives. 

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Persona Creation

Build empathy for your users by clarifying their key behaviors, needs, and goals.

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Mobile Ethnography

Study customers’ daily habits through smartphone diary recordings. 

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Workflow Analysis

Unpack complex business  processes to optimize your product’s role. 

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Card Sorting

Improve your site by learning how customers think about your content.

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Interactive Groups 

Connect with groups of users to discuss pros and cons of design concepts. 

“I came away with a renewed appreciation for our users. Nothing can really compare
with seeing and hearing their experiences in their own words.”
- Centralis Client

Our Generative Research Approach

We study users with curiosity, methodological rigor, pragmatism, and speed.

User testing video gameplay.

Observe

  • Screen and schedule participants
  • Observe users in their environment
  • Record sessions for stakeholders
  • Debrief on initial observations
    • Research team analyzing data.

    Model

  • Compile research data
  • Uncover patterns
  • Reveal unmet needs
  • Visualize user behavior
    • Team at whiteboard sketching design solutions.

    Envision

  • Analyze user and business goals
  • Prioritize solutions
  • Share recommendations
  • Create product roadmap
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    User behavior, demystified

    When we study users we immerse ourselves in their worlds, where activities are not orderly and motivations seem contradictory. We solve the puzzle of user behavior through rigorous analysis and modeling, which lets us separate meaningful patterns from background noise. We provide the insight you need by highlighting the order underlying the chaos of everyday life.

    “I can only imagine the effort that went into pairing all of that data down to relevant & coherent points. You nailed it. We are all impressed!”

    - UX Strategy Manager, SaaS company

    Examples of Our Work

    See how Centralis’ generative research services have helped our clients succeed.

    Case Study: Contextual Inquiry

    Centralis and Mercury Marine charted a course for next generation displays and navigation controls.

    Case Study: Journey Mapping

    Centralis created journey maps and personas to trailblaze SIRVA’s expansion into a new market.

    Case Study: Interactive Focus Groups

    Centralis’ research gave LexisNexis the confidence to roll out a new version of their flagship product.

    Why Centralis

    We’re committed to your success through understanding and delighting your customers.

    Outdoor group photo of Centralis' team.
  • 20 years of providing excellent UX services
  • Over 28,000 research sessions conducted
  • 80% of our clients are repeat customers
  • Experience in a wide range of industries
  • Projects generally kick off in as little as one week
  • Flexible timelines to fit your schedule