We create thoughtful and strategic designs that align with your users’ needs and your business goals.

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Experience Visioning

Build a UX roadmap for your product or service, grounded in user needs.


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Prototyping

Bring your designs to life with wireframes and interactive prototypes.  

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Concept Development

Explore innovative offerings that anticipate users’ needs.


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Information Architecture

Organize your site’s content to reflect user needs and business goals

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Service Design

Connect seamlessly with customers across all platforms and channels. 


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UX Competitive Analysis

Uncover strategic opportunities and get ahead of your competitors.

"We value our longstanding partnership...I appreciate the passion, thoughtfulness, and
in-depth understanding of our space that your team brings to the table, consistently."
- Vice President | Digital Strategy, Healthcare Company

Our Approach to UX Strategy & Design

We address your business problem through users’ eyes to design the win-win solution.

Team member conducting exploratory analysis.

Explore

  • Study the industry space
  • Interview key stakeholders
  • Review the competitive landscape
  • Analyze business requirements
  • Team member sketching design idea at whiteboard.

    Define

  • Sketch the range of possibilities
  • Organize and prioritize
  • Identify and plan for constraints
  • Push the envelope
  • Team members reviewing design options.

    Iterate

  • Gather user feedback
  • Refine the design
  • Uncover opportunities to innovate
  • Create the future
  • Graphic depicting intersection of business objectives and user needs.

    User-centered vision, through a business lens

    Our user-centered design process begins with understanding your business. We identify opportunities to achieve your goals while also helping users pursue theirs. Our thoughtful, evidence-based, and creative approach to design produces the win-win – delight for your customers and a boost for your bottom line.

    "We were so pleasantly surprised that you included a list of short-term fixes. It's really
    clear that you're helping us not just way down the road, but also in the here-and-now."
    - Marketing Director, Non-Profit Organization

    Examples of Our Work

    See how Centralis’ UX strategy and design services have helped our clients succeed.

    Case Study: Experience Visioning

    Centralis and CGP teamed up to design Foresight, a system that revolutionizes corporate board meetings.

    Case Study: Information Architecture

    Centralis helped PC(USA) leaders and members by integrating their web presence into one cohesive site.

    Case Study: Service Design

    Centralis and Sears reimagined the end-to-end shopping process from website to in-store pickup.


    Why Centralis

    We’re committed to your success through understanding and delighting your customers.

    Outdoor group photo of Centralis' team.
  • 20 years of providing excellent UX services
  • Over 28,000 research sessions conducted
  • 80% of our clients are repeat customers
  • Experience in a wide range of industries
  • Projects generally kick off in as little as one week
  • Flexible timelines to fit your schedule