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Visualize and optimize your users’ critical processes.
A journey map is a visual representation of what your users do, think, and feel as their interact with your product in pursuit of their goals. Journey maps illustrate the entire user process, pointing out places where things are functioning well and places where things can be improved. They apply in-depth contextual research to highlight areas to focus on when considering big changes to a product, and pinpoint opportunities to create a new product from scratch. Overall, journey maps ensure that your offering fits seamlessly into users’ current patterns and fills a real need in the marketplace.
We help answer questions like:
How do people currently use our product?
How does our product fit into users’ big-picture goals?
Where do users stumble when working on common tasks?
What are my product’s “jobs to be done”?
How can we tailor our product for different types of users?
Is there space in the market for a new product like ours?
What can I expect from journey mapping with Centralis?
We combine our research and design skills to understand your customers and map out their processes in a concise yet memorable way that resonates with your internal teams.
In-Depth Research
Our journey maps are informed by those with the most experience – your users. We always ground this process in an understanding of their perspective.
Clear Illustration
Your final journey map(s) visualize different personas’ activities, illustrating their successes, pain points, and ideas for innovation.
Close Collaboration
We work with you throughout this process to make sure we’re meeting your business needs and invite you to the table as we conduct our analysis.
New Opportunities
Our work revolves around identifying areas for innovation - and you will come away with a greater understanding of where your product can go in the future.
- Centralis Client
FAQs about Journey Mapping
How can a journey map help me?
Journey maps apply user research to help you visualize how customers use your product in pursuit of a larger goal. Our illustrations will center your internal teams around your users’ needs, which will highlight incremental improvements and spark innovation.
How long does journey mapping take?
From the initial user research to the final design, the entire project will generally take between eight and twelve weeks. We are able to adjust this schedule to accommodate your business needs.
How do personas and journey maps work together?
Personas and journey maps combine to tell a story, where the personas are characters, and the journey map represents the plot. Together, these two representations illustrate your users’ motives and desires as they complete core processes.
When should I do journey mapping?
While they are always useful, the most opportune time to journey map is when you are looking to expand your product or serve a new audience segment. This allows you to fix any existing bugs and identify the best places to innovate.
More questions about journey mapping?
Journey Mapping in Action
Case Study: Movin’ Up
SIRVA, a leading corporate relocation services provider, sought to diversify their customer base by developing a direct-to-consumer full-service offering. Before launching this service, SIRVA needed to gain a deeper understanding of their individual users and the moving process as a whole.
Why Centralis
We have more than 20 years of experience and the numbers to prove it:
- Centralis Client