Case Study: Interactive Focus Groups
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Centralis’ research gave LexisNexis the confidence to roll out a transformation of their flagship product.
The Challenge
LexisNexis, a trusted leader in legal information services, was gearing up to launch a new version of their principal legal research system.
This new product would leverage a fundamentally different search algorithm, so it was critical that LexisNexis understand their users’ reactions and the platform’s competitive potential.
To get the right verdict on this rollout, LexisNexis needed to reach as many participants as possible.
The Process
Centralis conducted thirty-three interactive focus groups across five major cities, including Montreal, where the sessions were in French.
Our approach went beyond the standard focus group format; we gave each participant direct, individual interaction with the product, which informed a fruitful group discussion of the prototype’s strengths and limitations.
Each participant worked with both the new version and their current system, which allowed us to gauge the usability of the prototype while measuring how it could compete with LexisNexis’ competitors.
The Impact
Centralis' extensive research, thorough process, and large sample size allowed us to accurately quantify user attitudes about the potential transition to a new product.
The final report included key findings related to the usability of the new product and which elements were most likely to attract users from competitive platforms.
Our recommendations gave LexisNexis the confidence to introduce their new design, which has become the preferred version of their flagship product.
Our Value
Given the high-stakes nature and sheer size of this project, we needed a new method to gauge usability while also reaching enough participants for sound statistical analysis.
Our strategy was original, and the scale of our research allowed us to iterate and optimize this methodology to meet LexisNexis’ business needs.
We went on to partner with LexisNexis on fifty-three more projects, with their goals as the main driver of each one.
usability moderators, and as consultants in planning for the sessions."
- Centralis Client