Centralis Co-Founder Kathi Kaiser will be presenting a talk entitled “Keep Your Friends Close and Your Enemies Closer: Using Competitors to Do Better UX Research” at this year’s Midwest UX Conference in Louisville, KY. The talk will be held at 10:30 am ET on Saturday, October 22 at the Palace Theater.

Told through first-hand stories of user research, Kathi will share high-level strategy and practical tips for using your competitors as a source of alternative designs in usability testing. You’ll learn how to incorporate the designs of your rivals into research projects, and come away with the means to break design logjams by putting your competitors to work for you.

Come join Kathi for what is sure to be a fun and informative session!

About Kathi

Kathi Kaiser is co-founder and partner at Centralis, a Chicago-based UX consultancy. For more than 15 years, she’s led a top-notch team in creating great user experiences for clients all over the world. Kathi is a frequent conference speaker on topics of UX.

About Centralis

 Centralis helps clients succeed by making their products, services, software and websites easier to use. Founded in 2001, Centralis provides user research, user interface design, and usability testing services to a wide range of clients.

About Midwest UX

Midwest UX produces an annual conference to promote User Experience Design in the Midwest region. A conference rich in community and creativity with an authentic, cross-discipline and grassroots feel, Midwest UX has been a hit since the inaugural event in 2011.