These tips from Centralis take you “behind the scenes” to understand the facilitator’s approach, interpret participants’ behavior accurately, and get the most out of the sessions you watch.
Mowing lawns is hard work. Getting paid via an app should be easy.
Today, Centralis is celebrating Carol Youngquist Day :) Carol joined our team TEN years ago today, and she has brought her A-game to work every day since.
Driving requires an interplay of conscious attention and unconscious reaction – a terrifying dance that settles into a familiar routine over time. My new Tesla does things that I have quickly come to subconsciously expect. Read on to learn about four features that undid thirty years of neural programming in just eight months.
As a company specializing in UX research, we help clients improve their user experiences, but what happens when the users are us and the client is also us? Well, you get some meta geek-out moments. Read on to see how we pulled tools out of our own UX research toolkit to make things easier for our staff.
Personas are a powerful tool to bring the complex landscape of users’ intentions, behaviors, attitudes, and contexts into focus. Here at Centralis, we follow three key principles to create personas that bring real people into the design process.
Capturing and conveying the essence of user feedback is a pivotal aspect of our work at Centralis. By incorporating quotes and video clips from participants in our deliverables, we create a richer narrative that not only informs but immerses our clients in the experiences of real users.
One of the best ways to test out a new concept or site is by using a prototype – prototypes enable product owners and designers to evaluate new ideas with users before investing time and money in developing a fully functioning product. But what makes a prototype ready for a successful test?
Imagine you work for an organization interested in improving your product’s user experience (UX). You need a quick but rigorous method that won’t break the bank. What do you do?
Usability issues that come to light after you launch can mean outsized costs in terms of design and development rework, poor conversion rates, and higher customer service costs. Centralis uses a number of strategies to make these studies as quick and cost-effective as possible without compromising the quality of our user insights.