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Collaborate with your users to refine your ideas.

Concept testing provides valuable user feedback early in the development process, ensuring that the user experience of your offering is rock-solid from the very beginning. Testing early and often keeps you from going down the wrong road and allows your users to refine your ideas before you commit to building them. We work closely with you to understand your business goals and to illustrate each concept in the best way possible to ensure optimal feedback. We provide informed design recommendations, so you know exactly where to go moving forward.

We help answer questions like:

  • What do users think about all these ideas we have? 

  • Which is the best approach to solve this problem? 

  • How might users change this idea to meet their needs? 

  • Who does it better, our competitors or us? 

  • How can we get on the same page internally? 

  • How can we successfully enter a new market or industry? 

What can I expect from concept testing with Centralis?

We’ll explore a range of ideas to ensure you’re on the right path prior to development.

Wide Net

We deliberately test concepts that vary in fundamental ways so that users can tell us which ones work best for them, and why.

 

Deep Dive

Our one-on-one sessions allow us to thoroughly explore what people think and how they might use each concept.

Thoughtful Presentation

We’ll work closely with you to represent each concept in the most appropriate format to effectively convey the idea.

 
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Actionable Designs

As both researchers and designers, we translate user data into clear-cut insights and recommendations.

"I really enjoyed working with your team and the insights were
spot on – such a great use of resources partnering with you all."
- Centralis Client

FAQs about Concept Testing

What is a concept?

A concept is an idea made visible via paragraphs, pictures, or prototypes. We give enough substance to your idea so you can evaluate the concept with users before spending time, money, and resources building an untested idea into your product.

 

Should I test individually or in groups?

It depends on the information you need. Individual sessions work best when you need a deep understanding of user needs and how your concept might fit with users’ behavior. Interactive focus groups are ideal if you want participants to chime in and help you brainstorm ideas. We’ll work with you to decide the best session format for each concept.

How many concepts can I test?

Depending on their complexity, we typically cover 3-5 concepts in a one-hour long research session. We can adjust the session length and number of sessions to accommodate the range of concepts you would like to evaluate.

 

What will this research help me do?

Concept testing will help you prioritize new ideas for development, enhance concepts based on user needs, and gain internal alignment for your next steps. It provides much-needed user insight that will give you the confidence to move forward with your offerings.

More questions about concept testing?

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Case Study: Building Blocks

For more than 130 years, American Institute of Architects’ (AIA) contract documents have been recognized throughout the design and construction industry as the standard for managing transactions and relationships involved in construction projects. They turned to Centralis to research, develop, and test a set of concepts that depicted new directions for their software.

Why Centralis

We have over 20 years of experience and the numbers to prove it:

"You definitely left an impact on decision makers around here."
- Centralis Client