Case Study: Expert Evaluation
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Centralis collaborated with McCann Worldgroup to improve the UX of the New York Lottery website.
The Challenge
McCann Worldgroup, a leading global marketing agency, developed a new progressive web application for their client, the New York Lottery. McCann had designed an engaging website but sought a website usability and customer service audit to confirm the site aligned with UX conventions and user needs.
Additionally, McCann was in the process of developing two new features for the site and wanted feedback before rolling them out.
The Process
A team of two Centralis user experience experts partnered with McCann to identify the key product areas of the site. Based on these frequent use cases, we developed fifteen scenarios for evaluation, including finding a retailer, checking for winning numbers, and claiming a prize.
Through individual walkthroughs and collaborative analysis, we identified key strengths, challenges, and opportunities for the New York Lottery site. With our detailed recommendations, we enhanced the overall user experience to ensure it would meet user needs.
The Impact
Our expertise in usability best practices complemented McCann’s expertise in marketing and visual design. Centralis focused on key opportunities for improving the site and recommended practical solutions to create a better user experience.
McCann shared Centralis’ feedback with their client, the New York Lottery, to demonstrate the quality of their work and to illustrate that consumers would be able to use the site with ease.
Our Value
Centralis validated McCann’s designs from the perspective of the user, providing expert guidance on a short timeline. Our neutral point of view allowed us to evaluate the designs with fresh eyes.
We verified that aspects of the designs were performing well, and provided actionable suggestions for further enhancements to the site.
Our usability feedback helped McCann Worldwide make an enduring positive impression on their end client, the New York Lottery.
Love it!"
- Centralis Client