Case Study: Expert Evaluation
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Centralis identified key opportunities to streamline the experience of the MBO Partners Marketplace.
The Challenge
For more than 20 years, MBO Partners has made it their mission to link independent professionals with companies offering contract jobs. The MBO Marketplace connects these audiences, helping hiring managers post opportunities and encouraging professionals to respond.
After several years of rapid feature development, leadership recognized that their interface lacked a cohesive design strategy. They turned to Centralis for advice before undertaking a redesign of the Marketplace platform.
The Process
Centralis worked with MBO to identify the Marketplace’s key audiences, along with their common use cases and tasks on the site. For each use case and task, Centralis’ UX experts identified potential areas of confusion and flagged violations of usability standards.
As we evaluated the interface, we collaborated with MBO via email updates and debriefings. Our report contained actionable recommendations to improve the site in both the short and long term, as well as screenshots to illustrate our findings.
The Impact
Centralis' evaluation exposed inefficient page layouts and unconventional interaction patterns that detracted from the user experience. In particular, we highlighted the pitfalls of overusing modals and suggested restructuring the site to better accommodate key functionality within dedicated pages.
Our findings and recommendations prompted much-needed discussion among MBO stakeholders about next steps for improving the experience. They were grateful for our comprehensive documentation, which gave them a guide for their future design efforts.
Our Value
Our expert evaluation identified ways to bring the site into compliance with UX standards, putting MBO Partners on the path to success.
Centralis’ team of experts dove into their comprehensive evaluation without delay, delivering results within a few weeks.
Our work laid the foundation for a strategic redesign, which will better serve all users of MBO’s Marketplace.
they tell us exactly what we need to know!"
- Centralis Client