Usability Testing
Centralis provides usability testing of websites, software applications and physical products. We find sources of error, clarify points of confusion and eliminate frustration by testing your product with actual users. Usability testing helps prioritize and correct critical issues, creating a better user experience and a more successful product.
Usability testing is important when:
- You want to increase sales and customer satisfaction by making your product or website easier to use
- Customers are telling you they can’t find things on your website, but you’re not sure why
- You’re charged with ensuring that the changes you’re making to your product fit with user goals and desires
- Your team needs consensus on user needs to prioritize and guide design decisions
At Centralis we focus on diagnostic usability testing: we want to know why people are having problems so we can quickly make changes and improve the user experience. Our pragmatic approach is grounded in these guiding principles:
We test users individually in one-on-one sessions. Working with one person directly is the best way to identify usability issues — we can study what each participant is actually doing, not just what they say they might do.
We test real users, doing real tasks. Only people who truly represent your target audience can give us the information we need to improve the product. Asking real users to perform real tasks brings their voices into the design process, which eliminates second guessing and resolves disputes about user needs.
We focus on fixing usability problems, fast. With a small number of intense usability sessions we can quickly identify roadblocks in your product that impair the user experience. We provide concrete design solutions for solving usability problems — often as soon as the day after testing.
We know it’s not all about what the user wants. The user’s point of view is only half the story. We know you have to balance the realities of business objectives, budgets, legacy constraints and launch dates with providing a great user experience. We work with you to find the sweet spot — a usable product that users are excited about, that also meets your business goals.