I love the rush of creativity we see in website design. Having been fortunate enough to work with some excellent designers over the years, I appreciate a fresh, innovative visual design as much as the next person. But I often wish design teams would invest less energy in coming up with creative or "compelling" website navigation systems. You know the ones: menus that move around the screen playing hide and seek, or are scattered across the page, or refuse to reveal themselves until we discover them, or that just don’t look like anything we’ve seen before. Certainly navigation has a role to play in expressing a brand, but it has a more fundamental role -- to help people get where they’re going.