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Hey sports fans! Centralis and Football Fanatics team up to help users cheer on their home teams

April 6, 2008: TeamFanShop, a leading private label e-commerce outsourcing provider for team and league licensed merchandise, has joined forces with Centralis to improve the usability of the company’s flagship online store, FootballFanatics.com.

The Football Fanatics website offers a broad array of apparel and accessories for professional and college sports teams. Centralis will conduct usability testing to ensure that sports fans can easily browse the merchandise available for their team, learn about available items and purchase them quickly and efficiently. Insights from the study will be used to guide design enhancements for FootballFanatics.com and other TeamFanShop online properties.

About TeamFanShop
Since 1995, TeamFanShop is a leading private label e-commerce outsourcing provider for team and league licensed merchandise. We power the official online stores for some of the biggest names in sports and sports media including the Jacksonville Jaguars, the Southeastern Conference, the Big Ten, Sporting News and many others. We combine our best of breed e-commerce platform with highly efficient order fulfillment and customer relationship management services to help our partners monetize their official websites. For more information about TeamFanShop, go to www.teamfanshop.com.

About Centralis
Centralis helps clients succeed by making their products, services, software and websites easier to use. Founded in 2001, Centralis is a leader in User Experience, a field that integrates interface design, user research and business strategy to ensure that products meet the needs of both businesses and customers. Our services include user research, experience design, usability testing and training. We have an onsite research lab custom-designed for user experience research, as well as a mobile lab for studying users wherever they are. For more information on Centralis, go to www.centralis.com.